THERE IS ALWAYS A STORY


''CASUAL UNISEX BLOUSE WITH STYLISH AND LOOSE FIT. DART DETAILS IN BOTH SIDE SEAMS.''

All time best seller of our collection is BOXIE BLOUSE, plane, simple ’’t-shirt’’ with darts. BOXIE BLOUSE was born and created to our first ready-to-wear collection. As we had noticed that people and especially Scandinavian people liked the neck line of TWIST DRESS NORA, we wanted to create easy going shirt.

Mari’s all time favourite shirt, BOXIE BLOUSE fitted to the collection like a glove. When Lauri was creating SS19 collection Mari told to Lauri that there was missing one shirt, and that was BOXIE BLOUSE.

So we did sample of the blouse and it was the shirt that was missing. We shoot the shirt and were stunted how it looked.

LINEN BOXIE BLOUSE was done for SS20 collection when we got excess LINEN from Anne Äikäs, (working in same space that our seamstress Sari Huhtala works) and we knew we wanted to do this favourite blouse from the linen as well.

From the day that our SS19 collection launched we have manufactured and re-manufactured this blouse so many times and we are always happy to do that, and most importantly we are happy to see all the happy customers wearing and buying this shirt.


''CASUAL UNISEX DRESS WITH STYLISH AND LOOSE FIT. TWIST DETAIL IN FRONT. SLITS AND POCKETS IN BOTH SIDE SEAMS. PETTERSHAMN RIBBONS IN SIDE SEAM, WITCH HELP MAKE DIFFERENT LOOKS.''

TWIST DRESS NORA was first made in beginning of 2019 to our second collection and since then it has been with us.

When we designed our SS19 collection TWIST DRESS NORA was already dismissed from the collection. Designer Lauri did not like it enough.

Then in one meeting our credit make-up artist Noora Roimola came to the studio to have a meeting. She found the dress hanging in clothing rack and asked about the dress. Lauri told that it was dismissed from the collection.

After the meeting Noora wanted to try the dress and she fell in love with it. That was the first time for Lauri to see the dress on someone, and like Noore he fell in love with the dress also.

From that moment TWIST DRESS NORA has been ins the collection. The name is obviously named after amazing mother, friend and make-up artist Noora Roimola.

We have done various types of TWIST DRESS NORA, and you can be sure that this bestseller will be in the collection for a long time.

Iiris Suomela wearing TWIST DRESS NORA.

One of the best sellers in our collection, TWIST DRESS NORA is amazing option for person who is easy-going. TWIST DRESS NORA goes well from work to evening events

We have been happy to see different customers wearing TWIST DRESS NORA. One of the highlights was to see politician Iiris Suomela wearing it in Finnish Parliament house.


TWIST DRESS JERSEY

''CASUAL UNISEX DRESS WITH STYLISH AND LOOSE FIT. TWIST DETAIL IN FRONT. SLITS AND POCKETS IN BOTH SIDE SEAMS. PETTERSHAMN RIBBONS IN SIDE SEAM, WITCH HELP MAKE DIFFERENT LOOKS.''

This little sister of TWIST DRESS NORA was first planned to be in AW20/21 collection.
Lauri designed Jersey version of classic twist dress in his winter holiday in Berlin. We had heard from customers who loved TWIST DRESS NORA, that they wanted to have something more casual and same dress but to go with everyday life.

In Lauri's Berlin trip he remembered that he had some left over material of one jersey that we used on SS20 collection. He wanted to try to create TWIST DRESS NORA from that jersey.

Thanks to our local manufactory Lauri was able to send just a message to our loyal seamstress Sari Huhtala. Two of them texted messages between Tampere and Berlin.

And then was TWIST DRESS JERSEY done. Same unisex dress with few changes. We needed to have changes in seams and stitches, cause the material was jersey, and we wanted to close the slits in side seams to jersey version.

Jersey in the dress is made in Orneule, and it is eco-cotton and spandex (96%/4%). TWIST DRESS JERSEY is sewn in Tampere.
After Lauri came back from Berlin we wanted to try how our customers would take new TWIST DRESS JERSEY, and we dropped few pieces to our then retailer Super MUKA VA (MUKA VA Flagship store).

We dropped the dresses to SuperMukava and left to our Fashion RoadTrip, Paris-Dusseldorf-Copenhagen. During that time it was super to see how our lovely B2B customers liked that dress and ordered that to their store, but most importantly it was super to get messages from Anna and Amanda from SuperMUKA VA, that they had sold already most of them.

Then we decided to make more of TWIST DRESS JERSEY and add them to the selection in our own flagship store that we opened after our road trip. And now we don’t have plans to take TWIST DRESS JERSEY out from the collection.
Good quality makes history.